Holden Outerwear began a new chapter in 2018, starting with a rebrand and the launch of their F/W 2018 collection. The companies new aesthetic and tone of voice showed itself at the recent Outdoor Retailer Show in Denver, Colorado.
There is still little information available about Holden’s new Whole Garment Collection that is entirely 3D printed. Yes, 3D printed means the garments are digitally created and produced by a machine, eliminating seams, human error and a whole lot of waste.
The company started by producing simple layering piece; a high-neck top and a pair of joggers, but the possibilities could be limitless. Once again, an outdoor gear company is embracing the opportunity of new technology to create high-quality products that could potentially reduce the negative impacts of garment production. We can’t wait to see more!